The Vibe Coding Approach: Building Tools Without Being a Developer

I call it “vibe coding” because that’s honestly what it feels like. You describe what you want, Claude Code builds it, and you guide it with feedback. No syntax memorisation. No Stack Overflow rabbit holes.

What is Vibe Coding?

Vibe coding is using AI to build functional tools and systems by describing what you want in plain English. You’re the architect, AI is the builder.

A Real Example

Last week I needed a tool to audit Google Business Profiles for gym clients. Instead of finding (and paying for) a SaaS tool, I built one:

  1. Described the requirements to Claude Code
  2. It wrote the scraping logic, analysis functions, and report generator
  3. I tested it on 3 clients
  4. Made adjustments based on the output
  5. Now it’s a reusable skill I run in 30 seconds

Total time: about 2 hours. Total cost: $0 (beyond Claude subscription).

Who is This For?

If you can describe what you want clearly, you can vibe code. Marketing backgrounds are actually an advantage — you understand the problems better than most developers do.

The Vibe Coding Masterclass (Module 02 in our Skool community) takes you from zero to building your first tool.

Richard is a marketer based in Sydney who builds AI-powered marketing systems. He runs Rumble Digital (gym marketing) and documents everything he builds at The Vibe Marketing Lab.

Want to build your own marketing tools?

Join Free and Start Module 02