free skool community for marketers and seos
Get cited in AI search.
ChatGPT, Claude and AI Overviews answer the question now, and the click never happens. I'm building the playbook for getting a brand cited in those answers, in public, on real accounts.
who it's for
In-house marketers and SEOs who own organic traffic. It's built for marketers, not developers, so you won't be writing code.
where it lives
A free community on Skool. One long-form build published each week, plus a live build you can turn up to.
the problem
Nobody has a GEO playbook yet
AI search is rewriting how people find brands. The model answers the question, cites three sources, and the click you used to get never happens.
Meanwhile someone above you wants to know why organic is down, and “the models are answering it instead of us” does not survive that meeting on its own.
So we're building one, in public.
I work in enterprise SEO and freelance for small business clients, so the same test lands on an enterprise account and a one-person site in the same week. E-commerce, local, enterprise: three sets of constraints, one playbook.
Everything I learn goes into the Lab as I learn it, including the parts that don't work.
answers happening without you
- ChatGPT
- AI Overviews
- Claude
- Perplexity
the mechanism
The system that runs the plays
Every play in the Lab runs on MarketingOS: a set of plain files that hands Claude Code your business context, your instructions and your working history. You don't write code. You tell it what you want and review what comes back.
Your Brain
Your Skills
Your Blueprints
Your Work
The engine can change. Claude Code built most of it and I now use Codex as well, so the system outlasts whichever model is best this month.
Your business context and your working process stay in files you own.
the classroom
Inside the Lab
Four stages, and you can see all of them on day one.
Start here, don't skip
Then the main classroom moves through three stages.
The Marketing Lab
Set up the foundation.
- What MarketingOS is.
- Which tools you need.
- How to install and set it up.
- What Skills and Blueprints actually do.
- How to run your first project.
The Marketing Vault
Add the capabilities you'll reuse. This is where single jobs become a repeatable process.
- Business Starter Pack.
- Copywriting Blueprint.
- SEO Blueprint.
- GEO Blueprint.
- AI Automation Blueprint.
The Marketing Factory
Turn those capabilities into complete builds.
- GEO.
- SEO.
- Lead Magnet.
- Landing Page.
- Multi-Page Website.
- AI Automation Agency.
Some lessons, Blueprints and Masterclasses are still being built. The structure above is what we're working toward, not a claim that every item is live today.
Start with what's already inside and watch the rest get built.
who's behind it
Built from real accounts, not a course
I do enterprise SEO by day and freelance for small business clients on the side. That's the whole reason this works: I get to test the same idea against enterprise constraints and one-person constraints in the same week.
I started building these systems because I wanted AI to handle the repeated marketing work properly. Not as a demo. As something I could run again next week.
That work now includes
- A content system that researches, outlines, drafts and routes each deliverable.
- A skills library of 80 working skills, and counting.
- A private research wiki compiled from 51 official Skool videos.
- Traffic turnarounds on an e-commerce store and a local gym.
- The MarketingOS engine, running on Claude Code and Codex.
I help in-house marketers and SEOs who own organic traffic get consistent visibility in AI search, cited by the models instead of disappearing from them, using a playbook they've actually run rather than read about.
The Lab is where I document the working bits, the broken bits and the decisions behind them, so you can run the same thing on your own accounts.
One honest gap: I don't have a wall of citation screenshots yet. When the first one lands, it goes up, and you'll have watched it happen.
the fit
Bring one page you need cited.
It will suit you if you
- Own organic traffic for an employer, a client or your own site.
- Can see AI answers taking clicks you used to get.
- Have to explain the drop to someone above you.
- Would rather run the playbook than read about it.
- Do not have a developer background.
It won't suit you if you
- Want a tool you can buy and forget about.
- Collect prompt packs but never run them.
- Prefer polished demos to visible process.
Come and build the playbook with me.
Start with the onboarding course, sit in on the weekly live build, and run the first play on a page that actually matters to you.
Join the Lab freeFree community on Skool. No credit card, no fake countdown.